If you’ve been around the WordPress world for a while, you’ve probably heard of Elegant Themes. They’re the team behind Divi, one of the most popular WordPress themes and page builders ever made. Over the years, Divi has become a favorite among bloggers, entrepreneurs, and web designers who want to build professional websites—without touching a single line of code.

But here’s the big question: Is Elegant Themes still worth it in 2025? With so many new page builders and lightweight themes popping up, does Divi (and the full Elegant Themes membership) still deliver enough value for the price?

In this Elegant Themes review post, I’ll walk you through everything you need to know—features, pricing, pros and cons, how it compares to the competition, and whether it’s the right choice for your blog or business website. And since I know everyone loves a good deal, I’ll also share the latest Divi Discount Code so you can save money if you decide to give it a try.

What is Elegant Themes?

Elegant Themes Review

Elegant Themes is a premium WordPress theme and plugin provider best known for creating Divi, their flagship theme and drag-and-drop page builder. Founded back in 2008, the company has grown into one of the biggest names in the WordPress space, with over 900,000 customers worldwide.

When you buy an Elegant Themes membership, you don’t just get Divi. You also unlock:

Extra Theme – a magazine-style theme, perfect for blogs or news sites.
Bloom – an email opt-in and lead generation plugin.
Monarch – a social sharing plugin to boost traffic.
Hundreds of premade layouts that make building a site as simple as point, click, and customize.

The real star of the show, though, is Divi. It’s a theme and page builder rolled into one, giving you full design control over your site without needing custom code. Think of it like Lego for websites—you drag, drop, and build exactly what you want.

In short, Elegant Themes is more than just “themes.” It’s a complete toolkit for WordPress users who want design flexibility, marketing tools, and good value bundled into a single subscription.

Divi Theme & Builder: The Star of Elegant Themes

Divi Theme

When people talk about Elegant Themes, they’re usually talking about Divi. And for good reason. Divi isn’t just a WordPress theme—it’s a full-fledged drag-and-drop builder that has become one of the most popular design tools in the WordPress world.

Instead of fiddling with code or relying on dozens of plugins, Divi lets you build a professional website visually. You see changes in real time as you design, which makes it beginner-friendly yet powerful enough for advanced users.

Key Features of Divi

Drag-and-drop visual builder – Design pages on the front end with instant previews.
2,000+ pre-made templates & layouts – Covering almost every niche you can think of.
Responsive editing for mobile – Adjust how your site looks on desktop, tablet, and mobile separately.
Theme builder – Customize headers, footers, and even category/archive pages with the same drag-and-drop tools.
Built-in A/B testing (Divi Leads) – Test headlines, buttons, or layouts to see what actually converts better.

Pros and Cons of Divi

Pros

Beginner-friendly – No coding required, everything is point-and-click.
Massive community – Thousands of tutorials, child themes, and add-ons available.
Design flexibility – You can customize nearly every pixel.
All-in-one solution – Comes with layouts, builder, and built-in testing, so fewer plugins are needed.

Cons

Learning curve – While easier than coding, the sheer number of options can feel overwhelming at first.
Performance impact – Divi sites can be heavier if you don’t optimize images and hosting.
Lock-in effect – Switching away from Divi later means cleaning up shortcodes.

Divi is the reason most people join Elegant Themes. If you want a flexible, future-proof website builder that grows with you, Divi is hard to beat.

Other Elegant Themes Products

While Divi is the superstar, Elegant Themes doesn’t stop there. Their membership also gives you access to a few other powerful tools that round out the package. These extras are often overlooked, but they can save you money and time since you won’t need to buy separate plugins.

Extra Theme

Extra Theme from Elegant Themes

If Divi is a flexible builder for all types of sites, Extra is more niche—it’s tailored for bloggers, online magazines, and content-heavy websites. Built on the Divi Builder, Extra gives you:

Category builder for custom post layouts.
Elegant magazine-style templates.
Advanced review and rating systems.
Great SEO-friendly structure for content-rich sites.

It’s not as universal as Divi, but for publishers or bloggers, Extra is a big plus.

Bloom (Email Opt-In Plugin)

Bloom Email Opt-in Plugin

Growing your email list is non-negotiable in 2025, and that’s where Bloom comes in. It helps you create opt-in forms that look great and actually convert. With Bloom, you get:

Popups, fly-ins, inline forms, and widget area forms.
100+ templates with full customization.
Advanced targeting (e.g., show forms only on specific posts or after a delay).
Integration with all major email marketing platforms (Mailchimp, ConvertKit, ActiveCampaign, etc.).

This can easily replace premium email opt-in plugins that cost extra elsewhere.

Monarch (Social Sharing Plugin)

Monarch Social Sharing Plugin

If you want more traffic from social media, Monarch makes sharing seamless. It’s not just a “share buttons” plugin—it’s a complete social toolkit. Features include:

Floating sidebar and inline sharing buttons.
Automatic pop-ups and fly-ins triggered by user actions (like finishing a post).
Support for 35+ social networks.
Clean, lightweight design that won’t slow down your site.

With Monarch, you won’t need to rely on clunky free plugins that break after updates.

Why these extras matter: Instead of paying for separate tools (a social plugin, an email opt-in plugin, a second theme), Elegant Themes bundles them all in one membership. That’s part of what makes their value so hard to beat.

Elegant Themes Pricing (2025 Update)

One of the biggest reasons people love Elegant Themes is the straightforward pricing model. Unlike many WordPress theme companies that charge per theme or per year, Elegant Themes keeps it simple: you pay once and get access to everything.

Here’s the breakdown for 2025:

Yearly Access – $89/year
You get full access to Divi, Extra, Bloom, and Monarch, plus product updates and premium support for one year.
Lifetime Access – $249 (one-time payment)
Pay once and unlock everything for life—no renewals, no hidden costs. This is the option most users (myself included) lean towards because it pays for itself in less than three years.

Value for Money

When you think about it, many premium WordPress themes alone cost $60–$80 each. Elegant Themes gives you:

Divi (theme + builder)
Extra theme
Bloom email plugin
Monarch social plugin
2,000+ layouts and templates

—all under one membership. If you’re building more than one site, it’s hard to find a better deal.

Divi Discount Code (How to Save Money)

Who doesn’t love saving a little extra cash? If you’re ready to grab Elegant Themes, you should know that there are Divi discount codes and promotions available throughout the year that can cut down the cost significantly.

Instead of manually applying a coupon, Elegant Themes typically offers a special link that automatically applies the discount at checkout. No hunting around for random coupon codes.

Divi Yearly Subscription Deal

As a BlogTweaks reader, you get an exclusive 20% discount on Divi’s yearly plan. That means instead of paying $89/year, you can grab it for just $70/year using the link below.

Lifetime Deal Savings

Want lifetime access to Divi? You can save 10% on the one-time plan too. Instead of the usual $249, you can lock it in forever for just $199 with the link below.

Keep an eye on this review—I’ll update it whenever Elegant Themes drops a new Divi discount code or sale so you can grab Divi at the lowest price possible.

Pros & Cons of Elegant Themes (Honest Take)

Every tool has its strengths and weaknesses, and Elegant Themes is no different. Let’s break it down so you can see if it’s the right fit for your blogging or business goals.

Pros

All-in-One Value – One membership gives you Divi, Extra, Bloom, Monarch, and hundreds of layouts. No need to buy separate plugins or themes.
Powerful Visual Builder – Divi’s drag-and-drop interface makes it easy to design without coding. Perfect for beginners yet flexible for pros.
Regular Updates & New Features – Elegant Themes has a long history of consistent improvements, keeping Divi modern and competitive.
Massive Community Support – With millions of users worldwide, finding tutorials, Facebook groups, or ready-made layouts is effortless.
Lifetime Pricing Option – A one-time payment gets you unlimited sites forever. This is rare in the WordPress world.
30-day money-back guarantee.

Cons

Learning Curve for Beginners – While Divi is user-friendly, the sheer number of options can feel overwhelming at first.
Performance Can Vary – Divi sites need proper optimization. Without caching or a good host, they may load slower compared to lightweight themes.
Locked-In Feeling – If you ever decide to move away from Divi, cleaning up shortcodes and design layouts can be a hassle.
Not the Cheapest for Small Projects – Even with a discount, Divi’s yearly plan may feel pricey if you’re just running a single personal blog.

If you value flexibility, design freedom, and long-term savings, Elegant Themes is hard to beat. But if speed and minimalism are your top priorities, you might prefer a leaner theme. For most bloggers, entrepreneurs, and businesses, though, the pros far outweigh the cons.

Who Should Use Elegant Themes (and Who Shouldn’t)?

Not every tool is for everyone. Elegant Themes — especially Divi — is incredibly versatile, but it shines best for certain types of users. Let’s break it down.

Who Should Use Elegant Themes

Bloggers & Content Creators – If you want a site that looks polished without hiring a designer, Divi’s templates and builder will save you tons of time.
Small Businesses & Agencies – The lifetime plan is a goldmine if you manage multiple client sites. Unlimited site usage = maximum value.
Non-Techies Who Want Control – You don’t need to know code to create custom layouts. Drag, drop, edit — done.
Marketers & Growth Hackers – With built-in split testing (Divi Leads) and opt-in tools like Bloom, you get conversion-focused features right out of the box.
Design Enthusiasts – If you love tweaking layouts, experimenting with visuals, and building unique page designs, Divi is your playground.

Who Probably Shouldn’t Use It

Speed-Obsessed Minimalists – If you want the absolute fastest WordPress setup with a feather-light theme, Divi may feel too heavy.
One-Page or Super Simple Sites – If all you need is a quick personal homepage, Elegant Themes might be overkill.
People Who Hate Visual Builders – Some folks just prefer working with the block editor (Gutenberg) or custom coding. If that’s you, Divi’s drag-and-drop may feel unnecessary.

Elegant Themes is best suited for people who want beautiful, customizable websites without hiring developers — and who see the value in a bundle of tools rather than buying themes and plugins one by one. If that sounds like you, it’s a strong choice.

Real User Feedback & Community Support

One of the best ways to judge a product is to see what real users are saying — and Elegant Themes has no shortage of voices online.

What Users Love

Ease of Use – Many beginners praise Divi for being intuitive. The visual builder feels like “designing with Lego blocks.”
Design Freedom – Users often mention how flexible the layouts are compared to other WordPress themes.
Lifetime Plan Value – For agencies and freelancers, this is a favorite point. They can build unlimited sites without recurring theme costs.
Constant Updates – Elegant Themes is known for shipping frequent improvements, keeping Divi modern and compatible with WordPress updates.

Common Complaints

Performance Issues – Some users report that Divi can feel slower than lightweight WordPress themes, especially without optimization.
Learning Curve – While it’s beginner-friendly, mastering all the features can take time. Power users love it, but newbies might feel overwhelmed at first.
Lock-In Effect – A concern you’ll hear is that switching away from Divi later can be messy, since shortcodes may remain in the content.

Community Support

The Elegant Themes ecosystem is more than just a company — it has a thriving user community:

Facebook Groups & Forums – Thousands of Divi users share tutorials, tips, and troubleshooting help.
YouTube Tutorials – Creators publish walkthroughs for everything from simple edits to advanced designs.
Official Support – Elegant Themes’ own ticket-based support system is generally fast and reliable, though some users wish for live chat.

Overall takeaway? The community makes Divi less intimidating. Even if you get stuck, chances are someone has already faced (and solved) the same issue.

Elegant Themes vs. The Competition

When you’re thinking about investing in a premium theme or builder, the question usually isn’t “Is Divi good?” — it’s “How does Divi stack up against the other options?”

Let’s put Elegant Themes (mainly Divi) side by side with its closest competitors: Elementor, Thrive Themes, and Astra + Elementor/Beaver Builder combos.

Feature / ToolDivi (Elegant Themes)Elementor ProThrive SuiteAstra Pro
Main FocusAll-in-one design + builderUser-friendly page builderConversion-focused toolsLightweight, performance-first
Ease of UseVisual drag-and-drop, deep design controlVery intuitive, quick to learnMore complex (marketing heavy)Simple, but needs builder add-ons
Templates & Layouts2,000+ pre-made layouts included300+ templates (Pro)Strong, conversion-optimizedStarter sites (needs add-ons)
Performance (Speed)Improved, but can be heavy with effectsGenerally smoothAverage (depends on setup)Very fast & lightweight
Unique FeaturesLifetime license, theme builder, split testingWide ecosystem of add-onsBuilt-in conversion tools (Leads, Optimize)Extremely fast, pairs well with Elementor
Pricing (2025)$89/year or $249 lifetime (unlimited sites)$60/year for 1 site, scales with more$299/year (25 sites)$59/year (Astra Pro – Single Site)
Best ForBloggers, agencies, small biz, creativesBeginners, freelancersMarketers, funnel buildersPerformance-focused users

So, Who Comes Out on Top?

No competitor is “bad” — it depends on your needs.

Choose Divi (Elegant Themes) if you want an all-in-one package, unlimited usage, and the peace of mind of a lifetime deal.
Choose Elementor if you want a lighter learning curve and don’t mind paying annually.
Choose Thrive if you’re building sales funnels and want every tool optimized for conversions.
Choose Astra if performance and simplicity matter most.

But for most bloggers, businesses, and agencies in 2025, Elegant Themes still offers the best balance of design freedom + value for money.

Final Verdict – Is Elegant Themes Worth It in 2025?

So, is Elegant Themes still a smart choice in 2025? The short answer: yes—if you want an all-in-one design toolkit without breaking the bank.

Divi remains the crown jewel of Elegant Themes. With its visual builder, massive template library, and lifetime plan, it’s one of the few WordPress solutions that balances ease of use, flexibility, and value. Add in the extras like Bloom, Monarch, and the theme builder, and you’re essentially getting a complete website toolkit under one roof.

That said, Elegant Themes isn’t for everyone. If your top priority is ultra-fast, minimal code for performance-heavy projects, you might lean toward Astra or GeneratePress. But if you’re a blogger, business owner, designer, or agency that values design freedom, long-term affordability, and a thriving community, Divi is hard to beat.

Bottom line: Elegant Themes is absolutely worth it in 2025—especially if you grab the Divi discount code and lock in lifetime access. It’s an investment that pays off every time you build a new site.

Top FAQs About Elegant Themes & Divi

1. What is Elegant Themes and Divi?

Elegant Themes is the company behind premium WordPress tools, with Divi as its flagship product. Divi is both a theme and a visual page builder that lets you design websites without touching code. It comes with drag-and-drop editing, pre-made layouts, modules (like sliders, forms, galleries), and full mobile responsiveness.

2. How much does Divi cost?

Divi is included in an Elegant Themes membership. In 2025, pricing is:
$89/year – unlimited websites, updates, and support.
$249 one-time payment – lifetime access to everything.
Tip: You can find here a Divi discount code to save 20%.

3. Is Divi worth it in 2025?

es. With the release of Divi 5, it’s faster, more modern, and better optimized. Considering you get a lifetime option, constant updates, and tools that replace expensive designers, Divi remains a smart buy—especially for bloggers, agencies, and small businesses running multiple sites.

4. What’s the difference between the Divi Theme and Divi Builder Plugin?

Divi Theme = a full WordPress theme with the builder built in.
Divi Builder Plugin = just the drag-and-drop builder, which you can use with any WordPress theme.
This flexibility means you don’t have to switch themes if you only want the builder.

5. Is Divi good for beginners?

Yes. Divi is one of the most beginner-friendly tools out there. The visual interface, pre-made layouts, and tutorials make it easy to start, even if you’ve never built a site before. There’s a learning curve for advanced customizations, but you don’t need coding skills for the basics.

6. How does Divi compare to Elementor?

Both are popular, but here’s the gist:
Divi = better for multiple sites, tons of templates, deep customization, and a lifetime plan.
Elementor = easier to learn, has a free version, but long-term can get pricier since it’s yearly only.
With Divi 5’s performance upgrades, the speed gap between the two is shrinking in 2025.

7. What are the standout features of Divi?

Some highlights include:
– Visual drag-and-drop builder.
– 2,000+ layouts and 200+ modules.
– Full theme builder (headers, footers, category pages).
– WooCommerce integration.
– Responsive design controls.
– Global elements for site-wide edits.
– AI design assistance (newer versions).
– Built-in split testing for optimization.

8. Is Divi fast and SEO-friendly?

Yes—especially with Divi 5’s rebuilt core. Out of the box, it’s not the lightest theme, but with caching, image optimization, and lazy loading, it performs very well. SEO-wise, Divi supports schema markup, clean code, and works seamlessly with plugins like Yoast or Rank Math.

9. Can I use Divi on multiple websites?

Absolutely. Both yearly and lifetime memberships include unlimited websites, including client projects. That’s why agencies and freelancers often prefer Divi—it scales without extra license costs.

10. What is Divi 5 and where does it stand in 2025?

Divi 5 is the major rewrite of Divi, focused on performance and modern standards. In 2025, it’s in public beta with full release expected soon. The upgrade brings faster loading, cleaner code, and smoother editing—making Divi feel fresh again in today’s competitive theme market.


Biswajit

A passionate Blogger, Web, and Graphic designer from India. An Engineer by qualification and a Blogger by profession. Tech-savvy and love to share the experiences gathered through the long journey of blogging and digital marketing. At BlogTweaks he writes about Blogging, SEO, Content Creation, Vlogging, and more.

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