Using comments to boost interactivity on your blog 1: recent comments

If your blog is one that solicits and welcomes comments from the readers, you might just as well try and make the most of this. There are several ways comments can be used to increase traffic; the basic idea is to integrate comments into the fabric of the blog as smoothly and efficiently as possible.

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If you are using a blog engine that supports filtering for the latest comments, go ahead and display them on your front page. Put them in a separate box or apply some other design that distinguishes them from the articles. It is important that you place them near or at the top of the page, so they are visible, without scrolling, as soon as the visitor gets to the page.

Doing so has multpile benefits. Your visitors will know which topics are 'hot' or currently discussed and they will be happy to see their own comments appearing on the front page. If you really want to go user friendly, and of course you would, display the author and a short excerpt of the comment AND the title of the post in the tooltip. This way, the visitors can position the cursor over the comment and see at once if the topic that the comment belongs to interests them.

May 01, 2006

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